HeavyInk’s sister company, SmartFlix (originally Technical Video Rental), needed new identity development, web design, marketing collateral and packaging design.
When SmartFlix wanted to A/B test a new way to rent its instructional videos, by bundling them together into subscriptions and branding these bundles “SmartFlix Universities,” a completely new version of the site was needed to present its inventory in twenty or so different categories. The branding changed slightly again, becoming a simpler and more straightforward representation of inspiration and learning.
